We first heard the chain was testing its Dollar Cravings menu, a switch from the previous Why Pay More! menu, which seemed to ask a question but really didn’t, over a year ago. This will be the company’s first national value menu offering.
Today those $1 items go national, with 11 new additions including something called a beefy Fritos burrito, chicken mini quesadilla, a cheese roll up, potato soft taco and cinnamon twists.
New food and lowered prices isn’t anything new — Taco Bell is hoping the novelty of different food paired with a low price will make people buy a lot, because hey, it’s only $1 and no one is telling me to be healthy. And then come back and buy some more.
by Mary Beth Quirk via Consumerist
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